Looks like 2015 may have just gotten a whole lot healthier, thanks to a new ad campaign called: FNV, the cool, new way to refer to fruits and vegetables. Here, at Hollandia Produce, we couldn’t be happier. As farmers ourselves and longtime supporters of Produce for Better Health, we’ve been promoting healthy eating and the benefits FNV for years!
Boulder, Colorado-based ad agency Victors & Spoils, whose client list includes juggernauts Coca-Cola and General Mills, just put America on notice with their in-your-face “Prepare to be marketed to” campaign video teaser.
The pro-healthy eating campaign will start primarily on social media networks like Twitter, posting short videos featuring actress Jessica Alba and NFL quarterbacks Colin Kaepernick and Cam Newton. Additional videos will be released in coming days starring Curry, New York Giant Victor Cruz, actress Kristen Bell, and others.
Replete with its own fashionable logo, the FNV campaign is the brainchild of Partnership for a Healthier America, that was created in conjunction with First Lady Michelle Obama’s Let’s Move! initiative to get families to eat better and exercise more.
Michael Jacobson, Executive Director of the Center for Science in the Public Interest noted that an advertising campaign for fruits and vegetables may be powerful in influencing eating decisions, but that its effectiveness will depend on how much support the campaign receives. What do you think? Will athletes and actors purporting the benefits of FNV be enough? Only time will tell; stay tuned!
In the meantime, feed your curiosity and your body with this delicious superfood salad and this entertaining video clip.