With the severe drought conditions plaguing the West, conserving water has become the new normal for consumers and businesses alike. Few industries have been more affected by these conditions than the agricultural business, that is, except for companies like Hollandia Produce, L.P.
As a greenhouse grower specializing in hydroponics, we’ve been committed to sustainable farming and water conservation. And, now when it really matters, we’re making a difference. That’s why we’re so excited to share our story at this year’s Midwest Produce Conference and Expo on August 12, in Chicago.
Hydroponic greenhouse growing is on the rise. While not all methods are created equal, we’re proud that our growing techniques enable us to grow 3.55 times more lettuce per acre and use up to 84 percent less water than traditional field grown crops. We achieve this through a continuous-flow-hydroponic system, known as nutrient film technique (NFT), which uses a very shallow stream of water containing all the dissolved nutrients required for plant growth.
Sustainable farming and the environmental tenets of reduce; reuse and recycle are core values within our company. Our entire organization works diligently to conserve water, eliminate soil erosion and be responsible stewards of the resources used to make our Live Gourmet® and Grower Pete’s certified organic products.
Additionally, with the adoption of our Live Gourmet® freight-saving Squircle clamshell package and our accompanying harness style shipping carton, we’ve reduced our annual recycled polyethylene terephthalate (RPET) use by 15 percent, and have achieved a 40 percent reduction in the amount of cardboard we use to ship our products.
Water conservation is vital, not just because of the current drought situation, but because it is a key aspect of sustainable agriculture and simply the right thing to do. We hope you can stop by booth 312 at the Midwest Produce Expo and learn more about how we’re saving water with every crop.