Hollandia Produce Receives Fleet Owner Magazine Vehicle Graphics Award – Again!

We are very pleased to announce that Hollandia Produce, LLC has won a Fleet Owner Graphics award for the second year in a row. As you know, Hollandia Produce is all about providing fresh lettuces and leafy greens. And to convey that message appropriately, our trucking fleet must be clean, safe and fresh. Our trailers are outfitted with living butter lettuce images and the side of the trailers say all that needs to be said, “Live Gourmet. Absolutely fresh because it’s still alive.”

According to Fleet Owner magazine, “from the giant head of lettuce at the rear of the trailer to the nicely packaged lettuce as it appears on store shelves, the entire trailer graphic evokes pride in the product.”

“The main reason for having graphics on our trailers and also for introducing new graphics on our trailers is to increase consumer and brand awareness,” says our CEO Peter Overgaag. “Everyone is a potential customer, and what better way to reach everyone out there than to have artwork on the streets for the public to see? It’s the perfect advertising tool to showcase our name, as well as new products.”

We are honored to receive the Vehicle Graphics award and look forward to next year. Here is a photo of our new graphics for our transport trucks:

Hollandia Produce Fleet Owner Magazine Vehicle Graphic Award