#TeamFNV Heads Up Fruits & Veggies More Matters Month


A host of celebrities and athletes, including Jessica Alba and Victor Cruz, are celebrating Fruits & Veggies – More Matters Month through FNV’s The “Fruit ‘n’ Veggies National Campaign. The initiative is especially timely this month, aiming to educate Americans, both young and old, to increase their fruit and vegetable intake to improve overall health.

myplate_lgDid you know? The USDA replaced the ubiquitous food pyramid with the new Healthy Plate Concept which illustrates that half of one’s plate should be fruits and vegetables.

If your family needs coaxing to eat more mindfully, look no further than the FNV website, A wide range of foods are featured, including canned and frozen varieties for those who are on a budget and/or living in areas where fresh isn’t widely available. Students will get a kick out of the funky facts that appear alongside artwork of the brightly-colored produce. Drawing upon celebrities’ appeal and clever cultural references, FNV marries informative tips with eye-popping–and often funny–photos. Even your teenager will think eating more fruits and vegetable is cool!TeamFNV-Square-509x511

Beets, avocados and carrots are just a few vegetables that are highlighted by FNV. In addition to these healthy veggies, don’t forget about other powerhouses like watercress and upland cress. Did you know that our Living Upland Cress and Watercress have more vitamin C than oranges and more vitamin A than broccoli? Get a jumpstart on Fruits & Veggies – More Matters Month by preparing a few of these Live Gourmet recipe superfood and super-delicious recipes.

Beet and Upland Cress Salad Recipe

Butter Lettuce Recipe with Avocado and Grapefruit

Great Salad Recipe: Upland Cress & Avocado Salad

“90% of both adults and children do not eat the amount of fruits and vegetables now recommended,” reports Fruits and Veggies More Matter. Rise above the statistic and add more colorful and vitamin-rich fresh foods to your diet. Become part of #TeamFNV today!