As 2014 winds down, we’re reminded of how far we’ve come and how much further we hope go. Yet, before we rush into a whirlwind of New Year’s goals, let’s first acknowledge the seasonal milestones that our staff, customers and consumers have helped us to achieve.
Winter –Sowing the Seeds of Distinction
While January is always a busy month, we started this year on a particularly high note. All of our living lettuce and living cress products became Non-GMO Project verified! With our ongoing commitment to using only all-natural ingredients in the production of our crops, whether conventional or organic, we were very pleased to receive this distinction.
Additionally, our Live Gourmet Living Upland Cress and Grower Pete’s Organic Living Watercress products became Antioxidant Super Food Certified by SCS Global Services. Both products contain 127% higher antioxidant density than the USDA reported averages and high levels of magnesium, lutein, phosphorous, potassium, iron, beta-carotene, and vitamins A, B1, B6, C, E and K.
Spring – Food Safety First
In March, we demonstrated our commitment to food safety when we earned 100 percent compliance in all three key areas of our Primus GFS certification audit. These included: Food Safety Management, Good Agriculture Practices (GAP)/Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Points (HACCP).
The following month, we participated in one of our most gratifying initiatives. As supporters of the United Fresh Foundation’s “Let’s Move Salad Bars to California Schools” campaign, we donated two salad bars to the Conejo Valley Unified School District. This effort helped to provide children better access to healthy lunches and, hopefully, influence their families to make healthier food choices overall and increase their intake of fruits and vegetables.
Summer — On the Road… Again
By mid-year, we were busy traversing the country as an exhibitor at some of our industry’s most important trade events, including United Fresh and the Midwest Produce Expo, both held in Chicago and, the trendsetting PMA Food Service show held in annually in Monterey, CA.
Autumn — Planning for the Future
In October, we experienced record attendance at the year’s most prominent event: The PMA Fresh Summit. Here, we gave key customers a sneak peak at new product plans, and met with a variety of companies to explore strategic partnerships and opportunities to leverage upcoming trends.
Yet, through it all, we continued to push forward on our biggest accomplishment to date: our facility expansion in Oxnard, CA. Recently, the entire Hollandia Produce staff toured the property and witnessed prolific progress being made including new grow houses and other technological innovations. It was truly an exciting day.
Thematically, 2014 could be described as the year of the “shun”, not as in exclusion, but rather the appreciation for our certification, verification, expansion, and most, importantly, the lasting impression these efforts have had on all of us as we bid farewell to another year!