Prepare to be Marketed To: Fruits and Vegetables Take Center Stage

Looks like 2015 may have just gotten a whole lot healthier, thanks to a new ad campaign called: FNV, the cool, new way to refer to fruits and vegetables. Here, at Hollandia Produce, we couldn’t be happier. As farmers ourselves and longtime supporters of Produce for Better Health, we’ve been promoting healthy eating and the benefits FNV for years!fnv logo

Boulder, Colorado-based ad agency Victors & Spoils, whose client list includes juggernauts Coca-Cola and General Mills, just put America on notice with their in-your-face “Prepare to be marketed to” campaign video teaser.

green healthy foodThe pro-healthy eating campaign will start primarily on social media networks like Twitter, posting short videos featuring actress Jessica Alba and NFL quarterbacks Colin Kaepernick and Cam Newton. Additional videos will be released in coming days starring Curry, New York Giant Victor Cruz, actress Kristen Bell, and others.

Replete with its own fashionable logo, the FNV campaign is the brainchild of Partnership for a Healthier America, that was created in conjunction with First Lady Michelle Obama’s Let’s Move! initiative to get families to eat better and exercise more.

Michael Jacobson, Executive Director of the Center for Science in the Public Interest noted that an advertising campaign for fruits and vegetables may be powerful in influencing eating decisions, but that its effectiveness will depend on how much support the campaign receives. What do you think? Will athletes and actors purporting the benefits of FNV be enough? Only time will tell; stay tuned!

In the meantime, feed your curiosity and your body with this delicious superfood salad and this entertaining video clip.



Get Inspired, Live Healthy!

FlexibilitySometimes the hardest part of living a healthy lifestyle is staying motivated. That’s why we love Hollye Jacobs’ blog, The Silver Pen. Hollye is a survivor of breast cancer and is now famous for her inspirational blog. She inspires her readers by finding the silver linings in every day life and not taking things for granted. To the left is one of Hollye’s many inspirational quotes which are picked from all around the world and throughout history. Next time you need a bit of motivating, try checking out The Silver Pen, and keep your eyes peeled for silver linings in your daily life. You can also check out The Silver Pen on Facebook.

Below are the ingredients for Hollye’s Swiss Chard Wraps:

  • 1 bunch Living Upland Cress, upper stems and leaves only
  • 2/3 cup almonds, soaked overnight in 2 cups water
  • 1 ½ tablespoons flaxseed oil
  • 3 tablespoons chopped fresh basil
  • 6 teaspoons fresh lime juice, divided
  • ½ teaspoon sea salt, divided
  • 2 ripe avocados, peeled and pitted
  • 3 carrots, grated
  • 2 red bell peppers, cut into thin strips
  • 4 ounces pea shoots or daikon radish sprouts (or both) Destiny
  • 4 ounces bean sprouts
  • 1 bunch scallions, thinly sliced on a sharp diagonal
  • 8 large, very fresh Swiss chard leaves, cut in half lengthwise and center rib removed

You can read the full recipe on Hollye’s website by clicking here:

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Healthy Living Quotes and Inspiration

Healthy Living Inspiration
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If you’ve liked the Live Gourmet Facebook Page or follow @livegourmet on Twitter then you may have read some of these healthy living quotes. If you’ve missed them though, here’s just some of the healthy living quotes. The quotes are about laughter, family and friendship, nutrition, exercising – basically everything we believe that is necessary to live a healthy life! Enjoy and come back for more!

  • “The human race has only one really effective weapon and that is laughter.” ― Mark Twain
  • “Laughter is an instant vacation.” ― Milton Berle
  • “So many people spend their health gaining wealth, and then have to spend their wealth to regain their health.” ― A.J. Reb Materi
  • “One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf
  • “The secret of staying young is to live honestly, eat slowly, and lie about your age.” ― Lucille Ball
  • “There’s lots of people in this world who spend so much time watching their health that they haven’t the time to enjoy it.” ― Josh Billings
  • “Exercise is king. Nutrition is queen. Put them together and you’ve got a kingdom.” ― Jack LaLanne
  • “In order to change we must be sick and tired of being sick and tired.”― Author Unknown
  • “The greatest wealth is health.” ― Virgil
  • “Find something you’re passionate about and keep tremendously interested in it.” – Julia Child
  • “The body is like a piano, and happiness is like music. It is needful to have the instrument in good order.” – Henry Ward Beecher
  • “A man too busy to take care of his health is like a mechanic too busy to take care of his tools.” – (Spanish Proverb)
  • “The purpose of life is a life of purpose.” – Robert Byrne
  • “Just living is not enough… One must have sunshine, freedom, and a little flower.” ― Hans Christian Anderson

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