#TeamFNV Heads Up Fruits & Veggies More Matters Month


A host of celebrities and athletes, including Jessica Alba and Victor Cruz, are celebrating Fruits & Veggies – More Matters Month through FNV’s The “Fruit ‘n’ Veggies National Campaign. The initiative is especially timely this month, aiming to educate Americans, both young and old, to increase their fruit and vegetable intake to improve overall health.

myplate_lgDid you know? The USDA replaced the ubiquitous food pyramid with the new Healthy Plate Concept which illustrates that half of one’s plate should be fruits and vegetables.

If your family needs coaxing to eat more mindfully, look no further than the FNV website, A wide range of foods are featured, including canned and frozen varieties for those who are on a budget and/or living in areas where fresh isn’t widely available. Students will get a kick out of the funky facts that appear alongside artwork of the brightly-colored produce. Drawing upon celebrities’ appeal and clever cultural references, FNV marries informative tips with eye-popping–and often funny–photos. Even your teenager will think eating more fruits and vegetable is cool!TeamFNV-Square-509x511

Beets, avocados and carrots are just a few vegetables that are highlighted by FNV. In addition to these healthy veggies, don’t forget about other powerhouses like watercress and upland cress. Did you know that our Living Upland Cress and Watercress have more vitamin C than oranges and more vitamin A than broccoli? Get a jumpstart on Fruits & Veggies – More Matters Month by preparing a few of these Live Gourmet recipe superfood and super-delicious recipes.

Beet and Upland Cress Salad Recipe

Butter Lettuce Recipe with Avocado and Grapefruit

Great Salad Recipe: Upland Cress & Avocado Salad

“90% of both adults and children do not eat the amount of fruits and vegetables now recommended,” reports Fruits and Veggies More Matter. Rise above the statistic and add more colorful and vitamin-rich fresh foods to your diet. Become part of #TeamFNV today!

Prepare to be Marketed To: Fruits and Vegetables Take Center Stage

Looks like 2015 may have just gotten a whole lot healthier, thanks to a new ad campaign called: FNV, the cool, new way to refer to fruits and vegetables. Here, at Hollandia Produce, we couldn’t be happier. As farmers ourselves and longtime supporters of Produce for Better Health, we’ve been promoting healthy eating and the benefits FNV for years!fnv logo

Boulder, Colorado-based ad agency Victors & Spoils, whose client list includes juggernauts Coca-Cola and General Mills, just put America on notice with their in-your-face “Prepare to be marketed to” campaign video teaser.

green healthy foodThe pro-healthy eating campaign will start primarily on social media networks like Twitter, posting short videos featuring actress Jessica Alba and NFL quarterbacks Colin Kaepernick and Cam Newton. Additional videos will be released in coming days starring Curry, New York Giant Victor Cruz, actress Kristen Bell, and others.

Replete with its own fashionable logo, the FNV campaign is the brainchild of Partnership for a Healthier America, that was created in conjunction with First Lady Michelle Obama’s Let’s Move! initiative to get families to eat better and exercise more.

Michael Jacobson, Executive Director of the Center for Science in the Public Interest noted that an advertising campaign for fruits and vegetables may be powerful in influencing eating decisions, but that its effectiveness will depend on how much support the campaign receives. What do you think? Will athletes and actors purporting the benefits of FNV be enough? Only time will tell; stay tuned!

In the meantime, feed your curiosity and your body with this delicious superfood salad and this entertaining video clip.