The Squircle of Life by Live Gourmet

What do you get when you combine a square and a circle? A squircle! And for Hollandia Produce, it means a new and improved clamshell! The Live Gourmet Living Butter Lettuce Squircle clamshell is designed to allow the same room for the lettuce leaves while reducing the area that contains the root ball. The Squircle is designed to eliminate un-used space in its shipping carton, allowing for a 20 percent increase in sellable units per pallet. In addition, the new design reduces the amount of plastic used, resulting in a 15 percent saving per clamshell.

Check out page 22 of the Fresh Digest June/July edition: http://www.sundancepress.com/eMags/FreshDigest/2011/JunJul/pageflip.html

In addition, watch a news video about the squircle on AndNowYouKnow.com (video news for the Fresh Produce Industry): http://andnowuknow.com/quick-dish/hollandia-freshpoint-and-usda

Lettuce know if you like the new squirrel design! 

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