Hollandia Produce Named 2016 FABI Winner by NRA

 

Living Baby Butter Lettuce (1)Live Gourmet® and our certified organic Grower Pete’s brands of living lettuce and leafy greens have been popular national sellers for years. Yet, what many of our patrons don’t know is that we’re found on many restaurant menus. That’s why this week we’re heading to the National Restaurant Association’s NRA Show, an annual trade show and convention, taking place from May 21-24 in Chicago. 

Supplying food service purveyors and commercial kitchens requires a different approach than grocery retail, where most consumers are used to seeing our produce. In this environment, we must stay abreast of food and nutritional trends, chefs’ demands, as well as changing food safety and packaging requirements.

Our newest foodservice product, Grower Pete’s Organic Living Baby Butter Lettuce, has been awarded the National Restaurant Association’s coveted Food and Beverage Innovation (FABI) award. Of the hundreds of food and beverage manufacturers that are introducing new products at the NRA show, only 26 products received FABI awards. Honorees are selected based on achievements in taste, marketability, creativity and profitability potential in foodservice operations. We’re thrilled to be showcasing FABI Award-winning Grower Pete’s Organic Living Baby Butter Lettuce in booth 10736 at the 2016 NRA Show.

Whether it’s found on a fine dining establishment or a casual cafe menu, Grower Pete’s Organic Living Baby Butter Lettuce makes for a stand-out ingredient in a variety of meals. Rich in vitamins A, C and K, this lettuce is redefining classic salads like the Cobb and Wedge to give diners more nutritionally charged options. Like other offerings from Hollandia Produce, this organic variety is hydroponically greenhouse-grown and harvested with its roots attached for longer shelf-life and turgidity.

Live Gourmet® and our certified organic Grower Pete’s brands of living lettuce and leafy greens are versatile, healthy ingredients for food service establishments and individuals alike. Whether you’re a farm-to-table proprietor, a cook in a school or you’re your family’s resident chef, you can count on our products being flavorful additions to any number of meals.