Super what!?: From Natural to Organic, Deciphering Those Ubiquitous Food Labels

March 4, 2015 | post a comment

This week, Hollandia Produce, L.P. showcases its Grower Pete’s line of certified organic Living Butter Lettuce and Living Watercress at the Natural Products Expo West in Anaheim, the world’s largest event devoted to natural and specialty food. With over 2,600 exhibiting companies, Expo West will be buzzing with terms that describe food – grass-fed, locally-sourced, Non-GMO, superfood, to name a few.  Foods with labels “organic” and “natural” often are seen in grocery stores across the country yet the terms can be confusing to differentiate.

Here’s a sneak peak at the Hollandia Produce tradeshow booth being launched at Expo West #5050. The new messaging aims to complement its living wall of lettuce and showcase the company’s upcoming consumer merchandising campaign.

Here’s a sneak peak at the Hollandia Produce tradeshow booth being launched at Expo West #5050. The new messaging aims to complement its living wall of lettuce and showcase the company’s upcoming consumer merchandising campaign.

Their differences are considerable. For food to be deemed organic it must be grown and processed without synthetic fertilizers or pesticides and certified by the United States Department of Agriculture (USDA). Natural products, on the other hand, are minimally processed and contain little to no preservatives, but are not regulated by a legal or federal entity. Therefore, there is a breadth of products marketed as natural, but in reality, widely range in the amount of additives, synthesized chemicals and dyes that they contain. [Source: foodnavigator-usa.com]

USDA Organic SealWhat does this mean for you, the consumer? Read your labels thoroughly. If you intend to buy organic items, make sure that the packaging includes the USDA organic seal. Organic Trade Association provides a list of various organic labels on its website.

A number of Hollandia Produce’s products are USDA organic certified. In fact, Grower Pete’s brand of lettuce and leafy greens are organic all the way to their root balls — unlike other hydroponic produce providers who also harvest with the roots attached. Additionally, Grower Pete’s brand complies with the most recent USDA’s NOP ruling and is naturally compostable.

Watercress and Upland Cress Named SuperfoodsLive Gourmet® brand Living Upland Cress and Grower Pete’s Organic brand Living Watercress bear another produce distinction: They’re certified as Antioxidant-rich Superfoods by the SCS. What is a superfood you ask? It contains one of the highest concentrations of nutrients, most notably lutein, considered essential for long-term health.

Hollandia Produce looks forward to sharing its organic Grower Pete’s products with new consumers and industry leaders during Expo West where attendees can learn more about making informed, healthy food choices for themselves and their families.

Labels: Live Gourmet News, Uncategorized

Prepare to be Marketed To: Fruits and Vegetables Take Center Stage

February 27, 2015 | post a comment

Looks like 2015 may have just gotten a whole lot healthier, thanks to a new ad campaign called: FNV, the cool, new way to refer to fruits and vegetables. Here, at Hollandia Produce, we couldn’t be happier. As farmers ourselves and longtime supporters of Produce for Better Health, we’ve been promoting healthy eating and the benefits FNV for years!fnv logo

Boulder, Colorado-based ad agency Victors & Spoils, whose client list includes juggernauts Coca-Cola and General Mills, just put America on notice with their in-your-face “Prepare to be marketed to” campaign video teaser.

green healthy foodThe pro-healthy eating campaign will start primarily on social media networks like Twitter, posting short videos featuring actress Jessica Alba and NFL quarterbacks Colin Kaepernick and Cam Newton. Additional videos will be released in coming days starring Curry, New York Giant Victor Cruz, actress Kristen Bell, and others.

Replete with its own fashionable logo, the FNV campaign is the brainchild of Partnership for a Healthier America, that was created in conjunction with First Lady Michelle Obama’s Let’s Move! initiative to get families to eat better and exercise more.

Michael Jacobson, Executive Director of the Center for Science in the Public Interest noted that an advertising campaign for fruits and vegetables may be powerful in influencing eating decisions, but that its effectiveness will depend on how much support the campaign receives. What do you think? Will athletes and actors purporting the benefits of FNV be enough? Only time will tell; stay tuned!

In the meantime, feed your curiosity and your body with this delicious superfood salad and this entertaining video clip.

FNV, PREPARE TO BE MARKETED TO from Team FNV on Vimeo.

https://vimeo.com/120688660

.

Labels: Celebrity vegetables, Eat Leafy Greens for Nutrition, Fresh Eating Tips, Healthy Living Quotes, Hollandia Produce Sponsorships, Lettuce Be Green, Lettuce Teach You Something, Uncategorized

Ring in the Chinese New Year with these Watercress-based Recipes

February 19, 2015 | post a comment

Watercress has long been a popular ingredient in Chinese cuisine. So what better way to celebrate the world’s most nutrient dense food than to feature it in a traditional Asian Watercress Salad? And, since today is the beginning of The Chinese New Year, we thought we’d add a little goat cheese to the recipe for flavor, added protein, and, most of all, to honor The Year of the Goat.

Unknown-6Traditional Chinese recipes are integral to the Chinese New Year celebration. All family members gather together to eat these special foods throughout this festival time. Chinese Dumplings, Fish, Spring Rolls, and Nian Gao are a few samples of the traditional dishes enjoyed during this celebration. So, if you’d like to celebrate The Chinese New Year in traditional style, try this Asian Watercress Salad. Or, for a less formal gathering, also try our Upland Cress & Roast Beef Summer Rolls with Hoisin Dipping Sauce.

Asian Watercress Salad
Ingredients:
1 tbsp sesame seeds
1 tbsp fish sauce
1 tbsp fresh lime juice
1 tbsp sweet chili sauce
1 tsp finely grated fresh ginger
2 tbsp finely shredded fresh mint
1 package Live Gourmet Living Upland Cress
1 carrot, shredded                                         1768_l
1 cup bean sprouts
Goat cheese

Directions:
1. Toss sesame seeds in a frying pan over medium heat for 1-2 minutes until toasted.
2. Whisk together the fish sauce, lime juice, sweet chili sauce and ginger in a bowl. Add in the mint, stir to combine.
3. Place Upland Cress, carrot shreds, and bean sprouts in a large serving bowl. Sprinkle the dressing over the salad and gently mix. Sprinkle with sesame seeds and goat cheese.

Wear your reds today, as the Chinese believe that by wearing red during New Year’s will bring you luck and ward off evil spirits. Eat your greens daily to stay healthy, combining it with goat cheese to ring in the Year of the Goat.

Labels: Uncategorized

Cooking with love … Romantic, Healthy Valentine’s Day Recipes

February 11, 2015 | post a comment

Why not show your love this Valentine’s Day with a heartfelt meal made from scratch? This uniquCutlery set with decorative heartse entrée and salad recipe may just have your loved one feeling as if he/she is dining at a five-star restaurant. Add a little romance and a glass of heart healthy, fine red wine, and you’ve got a recipe for a very Happy Valentine’s Day!

 

cq5dam.web.266.200

Cooking channel TV.com Recipes: Michael-Symon

Rack of Lamb with Oranges, Almonds, Watercress, Skordalia
(This recipe takes 24 hours of prep time)  Ingredients for the lamb:
4 racks of lamb
Zest of 2 lemons
4 sprigs fresh rosemary, leaves removed and roughly chopped
Salt
Pinch of sugar
1/4 cup blended oil

 

To make the lamb:
Preheat the oven to 275 degrees F.

In a small bowl, combine the lemon zest, chopped rosemary, salt (to taste), and sugar. Season the racks on both sides with this mixture and marinate for overnight before grilling. This will add more flavor to the lamb when it’s cooked.

Heat blended oil in an oven-safe sauté pan over medium heat. Add the seasoned racks to the pan, fat cap-side down, and sear until golden brown (about 3 to 5 minutes). Once the fat cap is golden brown, flip and place the whole pan into the oven until and cook until an instant-read thermometer, inserted into the thickest part of the lamb and not touching the bone, reaches 120 to 125 degrees for medium-rare (about 20 to 25 minutes).

It’s best to cook it low and slow to prevent that “bullet” from forming, where the middle is rare and the outside is well done.

When the lamb is done, remove it from the oven and let it rest for 5 minutes before cutting.

Ingredients for the Skordalia:
4 – 5 cups of cubed day-old bread with crusts removed,
2 cups whole milk
2 tbsp. blended oil
1 cup sliced almonds
1/2 cup sliced shallots
1/4 cup sliced garlic
Salt
2 cups extra-virgin olive oil
Juice of 1 lemon

To make the Skordalia:
Toast cubed bread into a 350 degree oven for 10 minutes.

Place the bread in a large bowl and cover with the milk, pressing the bread down to immerse it in milk. Set aside to soak.

Place a sauté pan over medium-high and heat the blended oil. Add the sliced almonds to toast, about 2 minutes. Once slightly toasted, remove about 1/4 cup of the oil and set aside for the salad.

In the same sauté pan add the shallots, sliced garlic, and season with salt. Toss to combine and allow the shallots and garlic to sweat. Once the shallots and garlic are fragrant, remove them from the heat.

Add the soaking bread to a blender, allowing any excess milk to drip out. Cover with the extra-virgin olive oil and add the toasted shallots, garlic, almonds, lemon juice, and salt, to taste. Blend the mixture until pureed and smooth like a paste. Taste and re-season, if needed

Ingredients for the lamb salad topper:
1 orange supreme, save the extra juice
2 cups trimmed Grower Pete’s watercress
Toasted almonds
Salt
Freshly ground black pepper
Extra-virgin olive oil

In a bowl, toss the orange supremes with the juice (collected when preparing the orange supremes), toasted almonds, salt, black pepper, and watercress. Drizzle with extra-virgin olive oil and toss to combine.

Putting it all together:

Slice the lamb into individual chops. Spoon the skordalia onto a plate. Top with the lamb chops and season each with salt. Garnish the lamb with the salad. Season with freshly ground black pepper and drizzle the plate with extra-virgin olive oil and the orange zest.

 

A Peachy and Cherry Salad

Peach-and-cherry-watercress-salad

Feastie.com Peach-Cherry salad

Ingredients:
1 bunch of Grower Pete’s Organic Living Watercress, trimmed
½ cup cherries, pitted & halved
1 peach, sliced
⅓ cup alfalfa sprouts

For dressing:
Juice of 1 lime
2 tbsp. extra virgin olive oil
1 tbsp. agave
Salt & pepper, to taste

To make:
Arrange watercress, peaches, cherries and sprouts on two plates.
Whisk together lime juice, olive oil, agave, and salt & pepper in a small bowl and drizzle over salad before serving.

We recommend serving with a light-bodied Riesling wine.

Labels: Fresh Home Recipes, olive oil salad dressing recipes, Organic Watercress, Organic Watercress Recipes, Uncategorized, watercress salad dressing recipe

Topic 5 dietary changes to help protect your heart:

February 4, 2015 | post a comment

Knowing the facts about heart disease and how to protect your cardiovascular system is what Heart Health Awareness month is all about. And yet, each year, one in four people die of heart disease. Moreover, today, women are as susceptible as men.

 

The bottom line…prevention is the best medicine. Most of us know that regular exercise and abstaining from nicotine are straight forward ways to lower our blood pressure and cholesterol and reduce our risk. But what about subtle dietary changes that can have big impacts? We’re glad you asked. Here are five dietary changes that you can implement today.

 

  1. Supersize your diet with Superfoods. – Next time you make a sandwich, salad, smoothie or side, replace your usual greens with the nature’s leading superfood: watercress. This versatile ingredient, packs a flavorful punch with no caloric impact.upland-cress-roots-attached-live-gourmet One cup or raw watercress contains more vitamin C than an orange, more calcium than a glass of milk and 1900 mcg or lutein, a critical nutrient for cardiovascular health and better vision.
  2. 5-a-Day Keeps the Doctor Away – Keeping your daily portions of fruit and veggies at 5 or more will help protect you against heart disease and cancer. Combine your portions of fruit and veggies into a daily juice. Order a side of salad with your meal instead of fries. Add some fruit, such as strawberries or blueberries to your salad to up your intake of fruit and veggies.
  3. Reduce Your Carbs — Reducing your carbohydrate intake will lower your
    pic from NomNomPaleo.com

    pic from NomNomPaleo.com

    visceral fat (intra-abdominal fat), which in turn reduces your risk of developing type-2 diabetes, stroke and coronary artery disease. Start replacing your bread and tortillas with butter lettuce leaves. You still enjoy great sandwiches and wraps, minus the extra carbs!

  4. Don’t blow your blood pressure out of control, eat foods low in saturated fats, cholesterol, and high in fiber. Cholesterol Is found in foods that come from animals (red meat, poultry, fish, eggs, milk, cheese, yogurt, along with every other meat and dairy product). Foods from plants do not contain cholesterol. adding some nuts (walnuts, cashews or almonds) to your daily salad greens and keeping your salad dressings light by using olive oil.
  5. Don’t be a Salty Dog — Eating more fresh and raw foods helps to decrease your salt and sodium intake.   Spice up your foods with salt / sodium substitutes, such as fresh garlic, fresh onion, garlic powder, lemon juice, black pepper, and vinegar. Adding these spices to your foods will give it the pep you crave without the salt and sodium intake your body does not need.

 

Gain control over the health of your heart by eating right. Diet, along with exercise, can help reverse heart disease. Adding watercress and butter lettuce to your daily diet will help you keep your heart beating strong.

 

Labels: Uncategorized

Must Try Salad Dressings Under 100 Calories

January 20, 2015 | post a comment

In  keeping with a healthy start to the New Year, be careful not to undue all your healthy goodness with a heavy, calorie-laden dressing. Keep your salad  healthy, light and tasty with these easy to make salad dressings, all under 100 calories.

Maple-Balsamic Vinaigrette

A Vinaigrette Salad Dressing   (25 calories per serving)

1 Tsp. rosemary and garlic seasoning

¼ cup balsamic vinegar

¼ cup extra virgin olive oil

1 Tsp. garlic

Blend all the ingredients on high into a blender for 30 seconds.  Pour and serve.

 

Vinaigrette Dressing   (45 calories per serving)  from Dani Spies:

Mix together:

2 Tbs of white wine vinegar

2 Tbs of extra virgin olive oil

1 Tbs of honey

Add a dash of salt and a pinch of pepper.

Whisk up the dressing and pour it over your salad.

 

A  Maple Vinaigrette   (70 calories per serving) This simple and delicious recipe comes from allrecipes.com

mix together and pour over the salad.

Lemon Hony Vinaigrette ¼ cup of white balsamic vinegar

¼ cup of maple syrup

¼ cup of grape seed oil

A dash of salt

 

 

Soy Lime Vinaigrette (from shape.com)

2 Tbsp. extra-virgin olive oil

2 Tsp. reduced-sodium soy sauce

2 Tbsp. lime juice

1 Tbsp. balsamic vinegar

Whisk all ingredients in a medium mixing bowl to combine.

 

Lemon Honey Vinaigrette (from fatsecret.com)

¼ Tsp. garlic and herb seasoning blend

¼ Tsp. minced garlic

1 Tbsp. vinegar

2 Tbsp. lemon juice

¼ Tbsp. clover honey

Mix all the ingredients and serve chilled.

 

Labels: Butter Lettuce salad dressing, low calorie salad dressing recipes, olive oil salad dressing recipes, salad dressing recipes, Uncategorized, vinaigrette salad dressing recipes, watercress salad dressing recipe

Top 5 Superfoods for a New Year/New You

January 14, 2015 | post a comment

If you’ve resolved to create a “new” you this New Year, we applaud you. While self-improvement involves many areas, improving your diet and health, will invariably impact most other aspects of your life.2015 Goals

According to a study that looked at the highest concentrations of 17 nutrients considered important for public health and published by the Centers for Disease Control and Prevention, the following are the top five powerhouse vegetables considered the most nutrient-dense foods available today. We recommend you begin your New Year/New You resolution by incorporating these top five super foods into your daily meal planning.

1. Watercress: Based on its nutrient-to-calorie ratio, watercress ranked highest on the nutrient scale. This versatile leafy green is loaded with phytonutrients, cancer fighting antioxidants, and essential vitamins. In fact, one serving of this peppery flavored veggie contains as much vitamin C as an orange, more calcium than a glass of milk, and tons of fiber. Also, it contains high levels of magnesium, lutein, phosphorous, potassium, iron, beta-carotene, and vitamins A, B1, B6, K and E.

iStock_000054910914_Large2. Chinese Cabbage: This cruciferous vegetable contains natural chemical compounds that may help prevent cancer. It’s also extremely high in vitamin C, a great source of fiber; and rich in vitamin K, which is linked to slowing bone loss and promoting faster bone healing. Cabbage is also low in calories, sodium and cholesterol and fat free!

3. Chard: Chard is a relative of the beet family that includes Swiss chard, leaf beet, spinach beet, silver beet, seakale beet, and white beet. Chard contains large, tender, and mild tasting leaves. Swiss chard produces beautifully colorful stems, ranging from green to orange, pink, red and yellow. Also fat- cholesterol-free, this veggie is best known for being a great source of magnesium and vitamins A, C and K.

red swiss chard 4. Beet Greens: Beet greens are the leaves of the very nutritious beet plant. While beets themselves are loaded with nutrients, it may be surprising that beet greens have even higher levels of essential nutrients including, vitamins A and C, potassium, and magnesium. These dark greens, which can be eaten raw or cooked, are also chock-full of calcium, iron, and copper!

 5. Spinach: Like watercress, this well-known super food is available year-round and its mild flavor and texture make it a versatile recipe ingredient. Spinach is also rich in magnesium, folate and iron, nutrients that are necessary for energy and healthy red blood cell production. And, like our other leafy green it’s high in vitamins A, C, and K.

Start your year on the right track by planning well-rounded meals for you and your family. Keep in mind, no single fruit or veggie can give you all of your necessary nutrients, so incorporate a large variety throughout the day, and you’ll be well on your way to creating that healthier new you this new year.

 

Labels: Eat Leafy Greens for Nutrition, Fresh Eating Tips, Healthy Eating Tips, Organic Watercress

A “Green” Bloody Mary and Smoked Salmon Wraps: A Healthy Twist on Two New Year’s Day Brunch Classics

January 1, 2015 | post a comment

It’s hard to believe another year has passed. But what better way to ring in 2015, than hosting a New Year’s brunch? To support and encourage your guests who’ve resolved to eat healthier in the New Year, here are some healthier twists to everyone’s classic brunch menu.

First, toast the New Year with this Spicy BLT “Green” Bloody Mary recipe courtesy of Heather Cristo. We suggest replacing the parsley with watercress to increase the nutritional value and to add a peppery flavor profile. Next, pair your “Green Mary” with this Smoked Salmon Mousse Wrap, which is lower in fat than most traditional brunch foods.

Spicy BLT Green Bloody Mary

Spicy-Green-BLT-Bloody-Marys

Photo courtesy of Heather Cristo

Ingredients (serves 4)

4 cups of tomatillos

2 tablespoons of parsley (or Live Gourmet® Living Upland Cress or Grower Pete’s Certified Organic Watercress)

2 teaspoons of red wine vinegar

½ cup of English Cucumber cut into chunks

Juice of 2 limes

2 teaspoons Worcestershire Sauce

1 jalapeno cut into quarters

2 teaspoons of horseradish

8 ounces of vodka (or amount upon preference)

Ice

A pinch of Kosher Salt (or more upon preference)

 

Garnishes

4 romaine lettuce leaf hearts (or 4 leaves Living Butter Lettuce from Live Gourmet® or Grower Pete’s Organic)

4 strips of bacon cooked crispy

Cherry tomatoes

Lemon Wedges

Directions

Combine the tomatillos, parsley (or watercress), vinegar, cucumber chunks, lime juice, Worcestershire Sauce, and the jalapeno in a blender, and blend until juice like. Once the mixture is blended well, stir in the horseradish and vodka, and then season with salt. Next, pour into four, tall glasses filled with ice and garnish with preferred lettuce leaves, bacon, tomatoes and lemon wedges.

 

Smoked Salmon Mousse in Lettuce Cups

 Butter Lettuce Recipe

Ingredients

8 oz. cream cheese, softened

6 oz. sour cream

4 ounces smoked salmon (1 store bought package)

Juice of 2 lemons

1 teaspoon of Horseradish (optional)

Several sprigs of fresh dill, or dry dill

Salt and pepper, to taste

Leaves of 1 head of Live Gourmet® Living Butter Lettuce or Grower Pete’s Organic Living Butter Lettuce

Drained capers, amount upon preference

Directions

Mix the cream cheese, sour cream, salmon, lemon juice, horseradish, dill and salt and pepper in a food processor until smooth. Next spoon the mousse into lettuce leaf cups. Sprinkle with Capers and dill sprigs. And as a bonus this spread will save and is also a delicious spread on crackers or bagels.

 

Labels: Butter Lettuce, Butter Lettuce Recipes, Fresh Eating Tips, Fresh Home Recipes, Lettuce Be Fresh, Uncategorized, Upland Cress Recipes, Vegetarian Recipes

Spice Up Your Holiday with this Festive Watercress Casserole

December 22, 2014 | post a comment

The cool weather and holiday spirit calls for warm comfort foods, which is why we are providing you with this toasty watercress casserole. This festive dish is the perfect addition to any holiday meal. It’s even rich and decadent enough to present to your guests for Christmas dinner. We recommend pairing it with mashed potatoes, salad, and roasted chicken, turkey or even prime rib for the ideal holiday meal. We want to wish you the happiest of holidays and hope you and your family thoroughly enjoys this merry recipe.

 casserole plated

Watercress Casserole Ingredients:

 

1.5 pounds (24 oz. or 6 bags) of Grower Pete’s Organic Living Watercress or Live Gourmet® Living Upland Cress ‘

1.5 pounds (24 oz.) of defrosted frozen spinach leaves

1 large, chopped yellow onion (4 cups)

4 large garlic cloves

5 tablespoons of butter

¼ cup of flour

1 cup of heavy cream

2 cups of milk

1/8 teaspoon of grated nutmeg

1 cup of freshly grated Parmesan cheese

½ cup of grated Gruyere cheese

1 tablespoon of kosher salt

1 teaspoon of freshly ground black pepper

 

Directions:

 

Preheat your oven to 425 degrees Fahrenheit. Grease a Pyrex baking pan with 1 tablespoon of butter. Next, melt the remaining butter in a large skillet over medium heat, then add in chopped onions and sauté until softened. Add in garlic cloves and cook for 2 more minutes. Add in the flour and nutmeg and stir for an additional 2 minutes. mixing bowl

Next, fold in heavy cream and milk and cook until the mixture until thickened. Then aduncookedd in ½ cup of Parmesan and mix together. Pour entire mixture into the greased baking pan.

Next remove watercress (or Upland Cress) roots, rinse and pat dry. Strain the defrosted spinach removing as much water as possible. Then, add the greens, salt, and pepper into the baking dish and mix together with the onion mixture. Sprinkle the remaining Parmesan and the Gruyere on top and bake for 20 minutes, or until the casserole is bubbling. Serve this rich comfort food hot, along side of your favorite holiday dishes to complete the meal!

 

Labels: Fresh Eating Tips, Fresh Home Recipes, Live Gourmet News, Uncategorized, Upland Cress Recipes, Vegetarian Recipes

Hollandia Produce: The Best of 2014

December 17, 2014 | post a comment

As 2014 winds down, we’re reminded of how far we’ve come and how much further we hope go. Yet, before we rush into a whirlwind of New Year’s goals, let’s first acknowledge the seasonal milestones that our staff, customers and consumers have helped us to achieve.

Winter –Sowing the Seeds of Distinction

stacks_image_50While January is always a busy month, we started this year on a particularly high note. All of our living lettuce and living cress products became Non-GMO Project verified! With our ongoing commitment to using only all-natural ingredients in the production of our crops, whether conventional or organic, we were very pleased to receive thisWatercress and Upland Cress Named Superfoods distinction.

Additionally, our Live Gourmet Living Upland Cress and Grower Pete’s Organic Living Watercress products became Antioxidant Super Food Certified by SCS Global Services. Both products contain 127% higher antioxidant density than the USDA reported averages and high levels of magnesium, lutein, phosphorous, potassium, iron, beta-carotene, and vitamins A, B1, B6, C, E and K.

Spring – Food Safety First

In March, we demonstrated our commitment to food safety when we earned 100 percent compliance in all three key areas of our Primus GFS certification audit. These included: Food Safety Management, Good Agriculture Practices (GAP)/Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Points (HACCP).

salad bar dedicationThe following month, we participated in one of our most gratifying initiatives. As supporters of the United Fresh Foundation’s “Let’s Move Salad Bars to California Schools” campaign, we donated two salad bars to the Conejo Valley Unified School District. This effort helped to provide children better access to healthy lunches and, hopefully, influence their families to make healthier food choices overall and increase their intake of fruits and vegetables.

Summer — On the Road… Again

By mid-year, we were busy traversing the country as an exhibitor at some of our industry’s most important trade events, including United Fresh and the Midwest Produce Expo, both held in Chicago and, the trendsetting PMA Food Service show held in annually in Monterey, CA.

Autumn — Planning for the Future

In October, we experienced record attendance at the year’s most prominent event: The PMA Fresh Summit. Here, we gave key customers a sneak peak at new product plans, and met with a variety of companies to explore strategic partnerships and opportunities to leverage upcoming trends.

Yet, through it all, we continued to push forward on our biggest accomplishment to date: our facility expansion in Oxnard, CA. Recently, the entire Hollandia Produce staff toured the property and witnessed prolific progress being made including new grow houses and other technological innovations. It was truly an exciting day.

Thematically, 2014 could be described as the year of the “shun”, not as in exclusion, but rather the appreciation for our certification, verification, expansion, and most, importantly, the lasting impression these efforts have had on all of us as we bid farewell to another year!

Labels: Butter Lettuce, Eat Leafy Greens for Nutrition, Hollandia Produce Clean Farming, Hollandia Produce Team, Organic Watercress