March 4, 2015 | post a comment
This week, Hollandia Produce, L.P. showcases its Grower Pete’s line of certified organic Living Butter Lettuce and Living Watercress at the Natural Products Expo West in Anaheim, the world’s largest event devoted to natural and specialty food. With over 2,600 exhibiting companies, Expo West will be buzzing with terms that describe food – grass-fed, locally-sourced, Non-GMO, superfood, to name a few. Foods with labels “organic” and “natural” often are seen in grocery stores across the country yet the terms can be confusing to differentiate.
Their differences are considerable. For food to be deemed organic it must be grown and processed without synthetic fertilizers or pesticides and certified by the United States Department of Agriculture (USDA). Natural products, on the other hand, are minimally processed and contain little to no preservatives, but are not regulated by a legal or federal entity. Therefore, there is a breadth of products marketed as natural, but in reality, widely range in the amount of additives, synthesized chemicals and dyes that they contain. [Source: foodnavigator-usa.com]
What does this mean for you, the consumer? Read your labels thoroughly. If you intend to buy organic items, make sure that the packaging includes the USDA organic seal. Organic Trade Association provides a list of various organic labels on its website.
A number of Hollandia Produce’s products are USDA organic certified. In fact, Grower Pete’s brand of lettuce and leafy greens are organic all the way to their root balls — unlike other hydroponic produce providers who also harvest with the roots attached. Additionally, Grower Pete’s brand complies with the most recent USDA’s NOP ruling and is naturally compostable.
Live Gourmet® brand Living Upland Cress and Grower Pete’s Organic brand Living Watercress bear another produce distinction: They’re certified as Antioxidant-rich Superfoods by the SCS. What is a superfood you ask? It contains one of the highest concentrations of nutrients, most notably lutein, considered essential for long-term health.
Hollandia Produce looks forward to sharing its organic Grower Pete’s products with new consumers and industry leaders during Expo West where attendees can learn more about making informed, healthy food choices for themselves and their families.