April 22, 2015 | post a comment
Here at Hollandia Produce, L.P., we believe that Earth Day is more than a day-long observation or celebration but a conscious commitment practiced year-round. This is especially true now that water conservation has become a critical priority for all of us living and working in California.
Earlier this month, Governor Jerry Brown announced that the State Water Resources Control Board must immediately cut consumption by 25%. Cities across the Golden State are coming up with a multitude of ways in which their citizens can save water. One way is by using “smart meters,” which track home and business water use every five minutes and send usage reports in real time. According to National Public Radio (NPR), this effort has helped some homeowners’ in Long Beach cut usage by 80%.
As the water scarcity in California continues, the adoption of water-conservation methods is increasingly important. That’s why we use a continuous-flow-hydroponic system known as nutrient film technique (NFT), where a very shallow stream of water containing all the dissolved nutrients required for plant growth is recirculated. This hydroponic growing technique recycles water while also limiting water loss due to evaporation. Moreover, our method produces nearly four times the yield per acre while using up to 84% less water than if our lettuce were field-grown (exact figures depend upon the region, soil structure, time of year and irrigation method used).
In addition to being water conscious, Hollandia Produce, L.P. also practices sustainability by using packaging that is both recycled and recyclable. Our Squircle® clamshells put your empty plastic water bottles to good use by being comprised of nearly 70% polyethylene terephthalate (PET) water bottles. (PET is a safe, recyclable material that does not contain Biosphenol A. (BPA)). We also reduced the amount of plastic needed to manufacture these clamshells by 15% in recent years.
If you and your family are looking for a creative way to celebrate Earth Day, you can repurpose the plastic clamshell that houses our Live Gourmet® Living Butter Lettuce or Living 3-n-1 Lettuce as a seed starter. All you need is a bit of soil and a seed packet of your choice. Simply line the vessel with soil and follow directions on the seed packaging. The containers also make great organizers for office supplies, your children’s crayons, and as a holder for your hair accessories.
Innovative and creative sustainability practices are an integral part of our business ethos. We are dedicated to practicing conservation methods and learning new techniques so that generations to come can enjoy Hollandia Produce, L.P. products.